ELG Portal · Attribution
Tie partner touches to revenue you can defend in a board meeting.
Partner-sourced pipeline is easy to count. Partner-influenced revenue is where the real program value sits — and where most teams have nothing but anecdotes. The Attribution Engine records every partner touch as a first-class event, applies your credit model, and writes the result back to the deal.
Four kinds of partner contribution
Programs that only track "sourced" undercount themselves badly. Each touch type is captured separately so you can report on them separately.
Sourced
The partner brought the account in. First-touch credit, with the referral record and date attached.
Influenced
The partner shaped the deal — technical validation, executive intro, competitive displacement — without owning the origin.
Co-sold
Both sides worked the opportunity with a shared play. Credit splits according to your program rules.
Delivered
The partner implemented. Post-sale contribution shows up in expansion and retention, not just new logos.
Pick a credit model, change it later
Attribution models are stored as configuration, not baked into the data. Re-run last year under a new model without re-entering anything.
First touch
Simple, defensible, and how most programs start. Good for referral-heavy motions.
Last touch
Credits the partner closest to the close. Useful when resellers own the transaction.
Linear multi-touch
Splits credit evenly across every recorded partner touch in the deal window.
Weighted custom
Set your own weights per touch type and stage. Change the model without losing the underlying data.