ELG Portal · Attribution Early access
Tie partner touches to revenue you can defend in a board meeting.
Partner-sourced pipeline is easy to count. Partner-influenced revenue is where the real program value sits — and where most teams have nothing but anecdotes. The Attribution Engine records every partner touch as a first-class event, applies your credit model, and writes the result back to the deal.
ELG Portal is in early access: this page describes what we're building with our first channel teams. Join early access to shape it.
Four kinds of partner contribution
Programs that only track "sourced" undercount themselves badly. Each touch type is captured separately so you can report on them separately.
Sourced
The partner brought the account in. First-touch credit, with the referral record and date attached.
Influenced
The partner shaped the deal — technical validation, executive intro, competitive displacement — without owning the origin.
Co-sold
Both sides worked the opportunity with a shared play. Credit splits according to your program rules.
Delivered
The partner implemented. Post-sale contribution shows up in expansion and retention, not just new logos.
Pick a credit model, change it later
Attribution models are stored as configuration, not baked into the data. Re-run last year under a new model without re-entering anything.
First touch
Simple, defensible, and how most programs start. Good for referral-heavy motions.
Last touch
Credits the partner closest to the close. Useful when resellers own the transaction.
Linear multi-touch
Splits credit evenly across every recorded partner touch in the deal window.
Weighted custom
Set your own weights per touch type and stage. Change the model without losing the underlying data.
In short
What the Attribution Engine does
The Attribution Engine credits partners for the revenue they help create. It distinguishes sourced, influenced, co-sold and delivered contributions and applies the attribution model your program chooses.
Because the same rules apply to every deal, partner teams, sales and finance report the same numbers.
ELG Portal is in early access: this describes what we're building with our first channel teams. Join early access to see it and shape it.
Frequently asked questions
What is partner attribution?
Partner attribution is how you credit partners for the revenue they help create, whether they sourced the deal, influenced it, co-sold it or delivered the implementation.
What is the difference between partner-sourced and partner-influenced revenue?
Partner-sourced revenue comes from deals the partner originated. Partner-influenced revenue comes from deals the partner helped move forward, for example with an introduction or technical validation, without originating them.
Which attribution model should a partner program use?
Many programs start with first touch because it is simple and easy to defend, then move to multi-touch once partner activity is recorded reliably. The right model is the one your sales, finance and partner teams agree to use consistently.
How does attribution connect to MDF?
When funded activities and partner touches are recorded in the same place, the return on each fund can be measured against the pipeline and revenue it influenced.