ELG Portal · Co-Sell Hub Early access
Surface ecosystem-qualified leads your reps will actually work.
Most co-sell dies in the handoff: a spreadsheet of overlapping accounts, a warm intro nobody follows up on, and no record of what happened. The Co-Sell Hub turns overlap into named plays with owners on both sides — and tracks them to closed-won.
ELG Portal is in early access: this page describes what we're building with our first channel teams. Join early access to shape it.
How a co-sell motion runs
Share an account list, not a spreadsheet
Upload your target accounts (CRM sync is planned). Partners do the same. The Hub computes overlap and keeps each side's non-matching accounts private.
Qualify the overlap
Each match carries partner relationship strength, incumbent stack, and open opportunity state — so reps know which intros are actually worth asking for.
Run the play
Co-sell plays are shared workspaces: agreed next step, named owner on both sides, and a due date. Nothing lives in one rep's inbox.
Close the loop
Outcomes are recorded against the deal, which will feed the Attribution Engine and partner-level reporting. Every intro is measurable.
What's in the Hub
Overlap analysis
Domain and hierarchy matching across your accounts and your partners', with subsidiaries rolled up so one logo doesn't count three times.
Relationship signal
Who at the partner knows whom, how recently, and how well. Sourced from partner-submitted contacts rather than guesswork.
Play templates
Reusable sequences for intro requests, joint discovery, and technical validation — with the collateral attached.
Role-aware visibility
Partners see their own overlap and plays only. Your channel team sees everything. Executives see the roll-up.
Lead routing
Ecosystem-qualified leads route to the right AE with partner context in the first touch, not the fifth.
CRM sync (coming)
We're building HubSpot and Salesforce sync first, for accounts, opportunities and partner fields, so your pipeline of record stays the pipeline of record.
In short
What the Co-Sell Hub does
The Co-Sell Hub finds the accounts you and your partners have in common, helps you decide which overlaps are worth working, and tracks each co-sell play through to the deal outcome.
Every partner touch is recorded against the opportunity, which is what makes fair attribution and partner reporting possible later.
ELG Portal is in early access: this describes what we're building with our first channel teams. Join early access to see it and shape it.
Frequently asked questions
What is co-selling?
Co-selling is when a vendor and a partner work an opportunity together, sharing account insight, introductions and effort to win a deal neither would win as easily alone.
What is account mapping?
Account mapping compares your account list with a partner's to find overlap: customers and prospects you have in common. The overlap shows where a partner can introduce, influence or help close a deal.
What is ecosystem-led growth (ELG)?
Ecosystem-led growth is a go-to-market approach that uses partner relationships and partner data to find, accelerate and close revenue, rather than relying only on your own sales and marketing.
Do partners need to share their full customer list?
No. Overlap is calculated from the account lists each side chooses to share, and partners only see the results that apply to them.
Stop trading spreadsheets with your partners.
We'll map a live overlap against one of your real partner lists during the demo.