ELG Portal · Analytics Early access
Board-ready reporting on partner pipeline and MDF ROI.
Channel programs get cut when nobody can prove what they returned. Because co-sell, MDF, and attribution all run in the same workspace, reporting isn't an export-and-reconcile exercise — the numbers are already connected.
ELG Portal is in early access: this page describes what we're building with our first channel teams. Join early access to shape it.
The metrics that come standard
Partner-sourced pipeline
New pipeline created by partner referrals, by segment and quarter, with stage conversion at each step.
Co-sell win rate
Win rate on co-sold opportunities against your solo baseline — the single number that justifies the program.
Deal size lift
Average contract value on partner-involved deals versus direct, split by touch type.
MDF ROI
Pipeline and closed revenue per fund dollar, by activity type and partner tier.
Time to close
Sales cycle length with and without partner involvement, so you can argue velocity as well as volume.
NRR by partner segment
Retention and expansion on accounts a partner delivered, versus accounts they didn't.
One dataset, four audiences
For the channel manager
Partner scorecards with activity, pipeline, and fund usage side by side. Know who to invest in and who needs a conversation before renewal.
For the CRO
One view of ecosystem contribution to the number — sourced, influenced, and delivered — with CRM reconciliation planned.
For the board
A stable set of quarter-over-quarter charts you can export without rebuilding the deck each time.
For the partner
Their own performance view: leads submitted, deals in flight, funds available, and where they stand against tier requirements.
In short
What Analytics & Reporting does
Analytics & Reporting turns the activity recorded in Co-Sell, MDF and Attribution into partner scorecards and program reports, using the same definitions every quarter.
Channel managers see who to invest in, revenue leaders see ecosystem contribution to the number, and partners see their own performance.
ELG Portal is in early access: this describes what we're building with our first channel teams. Join early access to see it and shape it.
Frequently asked questions
Which partner program metrics matter most?
Partner-sourced and partner-influenced pipeline, win rate on co-sold deals, deal size compared with direct deals, MDF spend versus return, and partner activity against tier requirements.
How do you report partner revenue to leadership?
Use one consistent set of definitions for sourced, influenced and delivered revenue, reconcile them with the CRM, and show the same charts every quarter so trends are comparable.
Can partners see their own performance?
That's the plan: partners will get their own view of leads submitted, deals in progress, funds available and where they stand against tier requirements.
Does analytics require a data team?
No. Reports are built from the activity recorded in Co-Sell, MDF and Attribution, so there will be no separate data pipeline to maintain.
See your channel program in numbers you trust.
Thirty minutes, your metrics, no slideware.